At QIA, we believe a company does not fully utilize the benefits of an ISO 9000 system if the focus is only on certification. However, we understand that most companies need that due to market pressures. Therefore, we help fulfill this need, but also encourage companies to go beyond, and get the full benefits. We have developed a methodology for this, and consists of going stage by stage up the ladder. This methodology is explained briefly here:

-Silver: Meet minimum requirements to achieve and maintain certification.

• This is the level recommended for the majority of initial certifications, and for those currently with a bare bones system under 1994 standard.
• Relates to "Basic" level of Quality
• This is usually the system most companies have, and is focused almost solely on satisfying the audits, which are normally done to the minimum requirements of the standard.
• The operating philosophy is reactive and defensive.

-Gold: Go beyond minimum requirements, plan on really using the system to run the business

• Relates to "performance" level of quality
• The operating philosophy here is proactive, the audit is almost a non-event as far as the need to maintain certification is concerned.
• The company understands that the Standard gives a model on how to maximize their effectiveness and efficiencies.

-Platinum: Decide to strive to be the best in class, try to get "wows", use the best technologies available that make sense for the business.

• Relates to "exciting" level of quality
• The operating philosophy here is to be the best, and use the most powerful tools available.